Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

1987 ★ 4.7

Consumer behavior

James F. Engel

1978 ★ 5.0

The Long Tail

Chris Anderson

2006 ★ 4.0

Why We Buy

Paco Underhill

2000 ★ 4.2

The Culting of Brands

Douglas Atkin

2004

Word-of-Mouth Marketing

Jerry R. Wilson

1991

Why we buy

Paco Underhill

1999

Satisfaction

Richard L. Oliver

2009

Consumer behavior

William L. Wilkie

1986

Call of the Mall

Paco Underhill

2004 ★ 4.0

Microeconomics and behavior

Robert H. Frank

1999

Hidden Order

David D. Friedman

1996

Handbook of consumer psychology

Frank R. Kardes, Paul M. Herr

2008

The poor pay more

David Caplovitz

1963

Global Marketing and Advertising

Marieke K. de Mooij

1998

Digital marketing

Yoram Wind

2001

Consumers

Eric J. Arnould, Linda Price, George M Zinkhan et al.

2002

Authenticity

James H. Gilmore, B. Joseph, II Pine

2007

Global marketing and advertising

Marieke K. de Mooij

2014

Brandchild

Martin Lindstrom, Patricia B. Seybold, Martin Lindström

2003

Real Time

Regis McKenna

1997

Point of purchase

Sharon Zukin

2005

MEDIA AND AUDIENCES: NEW PERSPECTIVES

KAREN ROSS

2003

Consuming kids

Susan E. Linn, Susan Linn

2004

Consumer behavior

Wayne D. Hoyer, Deborah J. Macinnis

2000

Trading up

Michael Silverstein, Neil Fiske

2005

International consumer behavior

A. Coskun Samli

1995

The laws of choice

Eric Marder

1997

Psychology and consumer culture

Tim Kasser

2003

Social psychology of consumer behavior

Michaela Wänke

2009