Global Marketing and Advertising
Culturele verschillen
Consumentengedrag
Reclame
Werbung
Verbraucherverhalten
Comportement
Publicité
Consommateurs
Études transculturelles
Consumer behavior
Advertising
Cross-cultural studies
Marketing
Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of …
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