The Culting of Brands
Customer loyalty
Consumentengedrag
Commercialisation
Branding (Marketing)
Identité (Psychologie)
Consommateurs
Brand name products
Identity (Psychology)
Marketing
Management
"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult mem…
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