Brandchild
Consumentengedrag
Sales & marketing
Advertising & Promotion
Marketing research
Publicité
Brand name products
Kinderen
Recherche
Business / Economics / Finance
Marketing
BUSINESS & ECONOMICS
"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild s…
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