Consumers
Consumentengedrag
BUSINESS & ECONOMICS / Marketing / General
Verbraucherverhalten
Comportement
Marketing research
Culturele aspecten
Consommateurs
Consumer behavior
Business / Economics / Finance
Science/Mathematics
United States
This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
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