Handbook of consumer psychology
Consumentengedrag
Verbraucherverhalten
Comportement
Sozialpsychologie
Publicité
Consommateurs
Prise de décision
Consumer behavior
Advertising
Decision making
Aspect psychologique
Marketing
Psychologie
Aufsatzsammlung
BUSINESS & ECONOMICS
Psychological aspects
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
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