The Innovator's Dilemma

Clayton M. Christensen, L J Ganser, Don Leslie

1997 ★ 4.0

Supply chain management

Sunil Chopra, Peter Meindl

2001 ★ 5.0

Raving fans

Kenneth H. Blanchard, Ken Blanchard

1993

Supply chain management

Sunil Chopra, Peter Meindl

2007

Services marketing

Mary Jo Bitner, Valarie A. Zeithaml

2013

Fish!

Stephen C. Lundin, John Christensen, Harry Paul

2000

Service management and marketing

Christian Grönroos

1990

Services marketing

Dwayne D. Gremler, Valarie Zeithaml, Mary Jo Bitner et al.

2000

The innovator's solution

Clayton M. Christensen

2003

Truth, lies, and advertising

Jon Steel

1998

The experience economy

B. Joseph Pine II

1999

Unleashing the Ideavirus

Seth Godin

2000

Fish!

2000

HBRs 10 Must Reads on Strategic Marketing HBRs 10 Must Reads

HBR

2013

Services marketing

Valarie A. Zeithaml

2013

Customer Winback

Jill Griffin

2001

Superior customer value

Art Weinstein

2012

Profitable social media marketing

Tim Cameron-Kitchen

2016

Managing Service Quality

Jos Lemmink, Paul Kunst

1996

Quality customer service

William B. Martin

1993

Call Center Handbook

Keith Dawson

1999

CIM Study Text

Chartered Institute of Marketing

1993

Niche Envy

Joseph Turow

2006

Simply better

T. P. Barwise

2004

Service operation

David Wheeldon, David Cannon

2007

Service Design, Itil, Version 3 (Itil)

Colin Rudd; Vernon Lloyd

2007

Supply chain management

Sunil Chopra

2013

Marketing services

Leonard L. Berry

1991

Introduction to Itil

Stationery Office Books

2005

Training library staff and volunteers to provide extraordinary customer service

Mark L. Smith, Julie Todaro

2006