Niche Envy
Market segmentation
Service à la clientèle
Customer services
Unternehmen
Innovations
Technological innovations
Marketing
"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal…
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