The discipline of market leaders
Quality of products
Market segmentation
Marketing, management
Customer services
Competition
Marketing
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? Why does Lands' End remember your last order and even your family's clothi…
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