Cover of Bŭllu osyŏn chŏllyak

Bŭllu osyŏn chŏllyak

by W. Chan Kim

2005 311 pages kor

In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more …

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