Customer Winback
How to Recapture Lost Customers--And Keep Them Loyal
Customer loyalty
Service à la clientèle
Consommateurs
Customer services
Customer relations
Marketing
Business
BUSINESS & ECONOMICS
Nonfiction
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business i…
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