The experience economy
Production & Operations Management
Industrial Technology
Produits commerciaux
Interpersoonlijke relaties
Service à la clientèle
Industrial engineering
Product management
Production management
Customer services
TECHNOLOGY & ENGINEERING
Gestion
Marketing
BUSINESS & ECONOMICS
"With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed…
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