The Lean Startup

Eric Ries

2011 ★ 3.9

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

1987 ★ 4.7

Nudge

Richard H. Thaler, Cass R. Sunstein

2008 ★ 3.8

The Innovator's Dilemma

Clayton M. Christensen, L J Ganser, Don Leslie

1997 ★ 4.0

Contagious

Jonah Berger

2013 ★ 4.4

Predictably Irrational

Dan Ariely

2008 ★ 4.2

The Age of Surveillance Capitalism

Shoshana Zuboff

2019 ★ 3.9

Hooked

Nir Eyal

2014 ★ 4.0

Misbehaving

Richard H. Thaler

2015 ★ 4.2

Pre-Suasion

Robert B. Cialdini, John Bedford Lloyd

2016 ★ 3.7

Consumer behavior

James F. Engel

1978 ★ 5.0

Raving fans

Kenneth H. Blanchard, Ken Blanchard

1993

Consumer behavior

Michael R. Solomon

1996

Consumer behavior and marketing action

Henry Assael

1984 ★ 3.0

Hacking growth

Sean Ellis

2017 ★ 4.3

Consumer behavior and marketing strategy

J. Paul Peter, Jerry Carl Olson

1999

Buyology

Martin Lindström

2008 ★ 3.0

The Attention Merchants

Tim Wu

2016 ★ 4.0

The hidden persuaders

Vance Packard

1957

Buy ology

Martin Lindström

2008 ★ 3.3

The overspent American

Juliet Schor

1998

Why We Buy

Paco Underhill

2000 ★ 4.2

Predictably irrational

Dan Ariely

2008

The Power of Moments

Chip Heath, Dan Heath

2017

Brandwashed

Martin Lindstrom

2011 ★ 4.5

Invisible influence

Jonah Berger

2016 ★ 4.3

Neuromarketing

Patrick Renvoisé

2007

Consumer behavior

Roger D. Blackwell, Paul W. Miniard, James F. Engel

1968

Consumer behavior

Michael R. Solomon

2011

Consumer Behaviour

Leon G. Schiffman, Leslie Lazar Kanuk

2006