Cover of Buy ology

Buy ology

by Martin Lindström

2008 eng ★ 3.3 (3 ratings)

Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have lon…

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