The hidden persuaders
Control (Psychology)
Aspectos psicológicos
Publicité
Consumers
Propaganda
Consumer behavior
Umschulungswerkstätten für Siedler und Auswanderer
Advertising
Aspect social
Psychological aspects
Social aspects
Psychology
An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists a…
Read online
Reader not loading? Open it on Archive.org instead.
