The Creative Priority
Produits commerciaux
Créativité dans les affaires
Vernieuwing
Product management
Automobile industry and trade
Creative ability in business
Industrie et commerce
Business enterprises
Automobiles
Gestion
Marketing
Management
How does your company define creativity? Or does creativity define your company? In this book, Jerry Hirshberg - founder and president of Nissan Design International (NDI) - distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an org…
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