Eating the big fish
Produits commerciaux
Commercial products
Trademarks
Product management
New products
Brand name products
Competition
Gestion
Marketing
Business
Management
Nonfiction
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case hi…
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