Cover of Product management

Product management

by Russell Winer, Donald R. Lehmann, Donald Lehmann et al.

2001 530 pages eng

Produits commerciaux Product management Gestion Marketing
Read on Archive.org Open Library Toronto Public Library Libby Amazon

Borrow to read

This scan is available through Internet Archive's free lending library — sign in or create a free account below, then borrow to read.

Reader not loading? Open it on Archive.org instead.

More like this

The experience economy

B. Joseph Pine II

1999

Innovation Management and New Product Development

Paul Trott

2004

Strategic Integrated Marketing Communications

Larry Percy

2007

Eating the big fish

Adam Morgan

1999

Authenticity

James H. Gilmore, B. Joseph, II Pine

2007

Developing products in half the time

Donald G. Reinertsen, Preston G. Smith

1991