Marketing research

83 books

Consumer behavior

James F. Engel

1978 ★ 5.0

Strategic market management

David A. Aaker

1984 ★ 4.8

The Long Tail

Chris Anderson

2006 ★ 4.0

Why We Buy

Paco Underhill

2000 ★ 4.2

Consumer behavior

Roger D. Blackwell, Paul W. Miniard, James F. Engel

1968

Basic marketing research

Naresh K. Malhotra, Naresh Malhotra

2002

Green marketing

Jacquelyn A. Ottman

1993

Marketing research

David A. Aaker, George S. Day, V. Kumar

1980

Brands and branding

The Economist, John Simmons, Sameena Ahmad et al.

2004

The naked consumer

Erik Larson

1992

Biology for beginners

Truman Jesse Moon

1921 ★ 4.3

Why we buy

Paco Underhill

1999

Review of Marketing Research

Naresh K. Malhotra

2005

Basic marketing research

Gilbert A. Churchill

1988

Marketing research

James R. Taylor, Thomas C. Kinnear

1987

Marketing research in a marketing environment

William R. Dillon, Neil H. Firtle, Thomas J. Madden

1990

What kids buy and why

Robert H Reiher, Dan S. Acuff, Daniel Acuff

1997

Marketing research

2003

The Popcorn Report

Faith Popcorn

1991

Essentials of Marketing Research

Naresh K. Malhotra

2013

Marketing research

A. Parasuraman

1986

Marketing Metrics

Paul W. Farris, David J. Reibstein, Phillip E. Pfeifer et al.

2007

Paid attention

Faris Yakob

2015

The new business road test

John W. Mullins

2003

The new business road test

John Mullins

2013

Marketing Research, Methodological Foundations

Gilbert A. Churchill

1990

Marketing metrics

Paul Farris

2010

Investigacion de Mercados - Enfoque Aplicado 5b

Thomas Kinnear

1999

Marketing research

David Johnston Luck

1970

Consumers

Eric J. Arnould, Linda Price, George M Zinkhan et al.

2002