The naked consumer
Consommation (Économie politique)
Marketing research
Right of Privacy
Consumer education
Consumption (Economics)
Recherche
Marketing
One week after the birth of his second daughter, author Erik Larson stepped out of his front door to find a sample package of Luvs diapers, courtesy of Procter & Gamble. How does a company know the most intimate details of family life? In The Naked Consumer, Larson turns the tables on the snoops and…
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