Inspired

Marty Cagan

2008 ★ 4.3

The challenger sale

Matthew Dixon, Brent Adamson

2011

Raving fans

Kenneth H. Blanchard, Ken Blanchard

1993

Jab, jab, jab, right hook

Gary Vaynerchuk

2013

Fanatical prospecting

Jeb Blount

2015

How to win customers and keep them for life

Michael LeBoeuf

1987

Permission Marketing

Seth Godin

1999 ★ 4.4

Customer Loyalty

Jill Griffin

1995

Value proposition design

Alexander Osterwalder

2014

Let's Get Real or Let's Not Play

Mahan Khalsa

1999

Inside the Minds

Aspatore Books

2002

Principles of customer relationship management

Roger J. Baran, Daniel P. Strunk, Robert Galka

2007

Course ILT

Course Technology

2001

The Thank You Economy

Gary Vaynerchuk

2011

Customer service

Paul R. Timm

2011

El Fabricante De Helados/ the Ice Cream Maker: Una Historia Sobre El Ingrediente Indispensable En La Empresa

Subir Chowdhury

2005

Jeffrey Gitomer's little red book of selling

Jeffrey H. Gitomer

2004

Customers for life

Carl Sewell

1990

Selling

Stephen B Castleberry, Stephen B. Castleberry, John F Tanner et al.

1995

The loyalty effect

Frederick F. Reichheld

1996

Service management and marketing

Christian Grönroos

1990

Getting Naked

Patrick Lencioni, Dan Woren

2010

The customer rules

Lee Cockerell

2013

Go-givers sell more

Bob Burg

2010

Customer Service

Paul R. Timm

1998

Customer satisfaction is worthless, customer loyalty is priceless

Jeffrey H. Gitomer

1998

Uncommon service

Frances Frei

2012

How to Become a Rainmaker

Jeffrey J. Fox

2000

Customer service for dummies

Karen Leland

1999

Behind the cloud

Marc R. Benioff

2009