Jab, jab, jab, right hook
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Entrepreneurship
Business & economics
Customer relations
Social media
Internet marketing
Success in business
Marketing
New York Times bestseller
Social aspects
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social me…
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