The Hummer and the Mini
Consumentengedrag
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Marketing research
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Consumer behavior
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Nonfiction
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategyContradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea ma…
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