The Art of War

Stephen F. Kaufman, Lionel Giles, 孙武 (Sun Tzu) et al.

1910 ★ 4.1

Advertising and promotion

George E. Belch, Michael A. Belch

2003

Advertising communications & promotion management

John R. Rossiter

1997

Marketing communications

Chris Fill

1995

Green marketing

Jacquelyn A. Ottman

1993

Sales promotion essentials

Don E. Schultz, Lisa A. Petrison, William A. Robinson

1998

Zero-resistance selling

Maxwell Maltz

1998

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

2003

The SPIN® fieldbook

Neil Rackham

1996

Word-of-Mouth Marketing

Jerry R. Wilson

1991

The 100 greatest advertisements

Julian Watkins, Julian Lewis Watkins

1959

Selling the Dream

Guy Kawasaki

1991

Introduction to advertising & promotion

Michael A. Belch, George E. Belch

1993

Advertising and promotion

George E. Belch

2012

Integrated marketing communications

Keith Tuckwell

2008

Advertising and Promotion

Chris Hackley

2005

The ultimate marketing plan

Dan S. Kennedy

1991

This business of music marketing & promotion

Tad Lathrop

2003

Promotion

Richard E. Stanley

1977

The complete guide to accelerating sales force performance

Andris A. Zoltners

2001

The Lead Machine : The Small Business Guide to Digital Marketing

Rich Brooks

2017

Strategic Integrated Marketing Communications

Larry Percy

2007

Advertising and promotion

George E. Belch

2009

Affiliate selling

Greg Helmstetter, Pamela Metivier

2000

Event Marketing

Leonard H. Hoyle

2002

Fashion sales promotion

Pamela M. Phillips

1995

Sales force management

Gilbert A. Churchill

1985

Confessions of shameless self promoters

Debbie Allen

2002

The ultimate marketing plan

Dan S. Kennedy

2011

Advertising and promotion management

John R. Rossiter

1987