This business of music marketing & promotion
Music, vocational guidance
Popmusik
Sales promotion
Writing and publishing
Sound recordings
Music trade
Musik
Popular music
Vocational guidance
Marketing
Music
Economic aspects
Management
"This Business of Music Marketing and Promotion, an invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, arms the reader with key strategies and tools to ensure that a musical recording reaches its full sales potential."--BOOK JACKET.
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