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1983 ★ 3.5

Advertising

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2003

Subliminal Seduction

Wilson Bryan Key

1973

Advertising and promotion

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2003

Contemporary advertising

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1996

Persuasion

Charles U. Larson

1986

The mirror makers

Stephen R. Fox

1984

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

2003

It's not how good you are, it's how good you want to be

Paul Arden

2003

Introduction to advertising & promotion

Michael A. Belch, George E. Belch

1993

Differentiate or Die

Jack Trout

2000

Advertising and integrated brand promotion

Richard J. Semenik, Thomas O'Guinn, Chris Allen et al.

2003

Advertising and Promotion

Chris Hackley

2005

Culture is our business

Marshall McLuhan

1970

Advertising the American Dream

Roland Marchand

1985

Global Marketing and Advertising

Marieke K. de Mooij

1998

Advertising as communication

Gillian Dyer

1982

Advertising and the mind of the consumer

Max Sutherland

2000

The Advertising age encyclopedia of advertising

John McDonough, Karen Egolf

1999

Advertising and promotion management

John R. Rossiter

1987

Global marketing and advertising

Marieke K. de Mooij

2014

The end of advertising as we know it

Sergio Zyman

2002

Consuming kids

Susan E. Linn, Susan Linn

2004

The Advertising Age Encyclopedia of Advertising

Mcdonough

2002

Principles of advertising

Monle Lee

1999

The Fall of Advertising and the Rise of PR

Laura Ries, Al Ries

2002

The fundamentals of advertising

Adrian Mackay, John Wilmshurst

1999

Fables of abundance

T. J. Jackson Lears

1994

Advertising

George Felton

1994

Adland

Mark Tungate

2007