Jack Ma & Alibaba

Yan Qicheng

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B2B digital marketing

Michael Miller

2012 ★ 3.7

Industrial marketing

Robert R. Reeder, Edward S. Brierty, Betty H. Reeder

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Business market management

James A. Narus, James C. Anderson, Anderson, James C.

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Supply chain redesign

Ernest L. Nichols Jr., Robert B. Handfield

2002

Complete B2b Online Marketing

Lauren Vaccarello

2012

Industrial marketing strategy

Frederick E. Webster

1979

The invisible touch

Harry Beckwith

2000

Basic sales skills--business to business

Sales & Marketing Foundation (U.S.)

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Account based marketing for dummies

Sangram Vajre

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Business Market Management : Understanding, Creating, and Delivering Value

James A. Narus, Das Narayandas, James C. Anderson

2008

Business to business marketing

Robert P. Vitale

2011

L'Essentiel du marketing B to B

Philippe Malaval

1999

Making markets : how firms can design and profit from online auctions and exchanges

Eric Van Heck, Ajit Kambil, E. Van Heck

2002

Asia's digital dividends

Greg Sutherland, David C. Michael

2001

Maximizing lead generation

Ruth P. Stevens

2012

B2B exchanges

2001

Business-to-business Internet marketing

Silverstein, Barry

1999

Fundamentals of Business-to-Business Marketing

Wulff Plinke, Ian Wilkinson, Ingmar Geiger et al.

2015

Business Project Management and Marketing

Wulff Plinke, Ingmar Geiger, Michael Kleinaltenkamp

2016

Business to Business Marketing

Biemans

2010

Marketing your event planning business

Judy Allen

2004

The B2B e-commerce handbook

Matt Haig

2001

Business to business direct marketing

Robert W. Bly

1993

Business marketing

Andrew C. Gross

1993

Achieve Sales Excellence

Howard Stevens

2009

Business to Business Marketing Management

Jim Blythe, Alan Zimmerman

2013

Business-to-business internet marketing

Susan K. Jones

2008

Fundamentals of Business Marketing Education

David Lichtenthal

2004

Business to business marketing

Rob Vitale, Joe Giglierano

2001