Fundamentals of Business Marketing Education
Industrial marketing
Étude et enseignement (Supérieur)
Distribution
Business education
Programmes d'études
Study and teaching (Higher)
Curricula
Gestion
Marketing
BUSINESS & ECONOMICS
Management
General
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you …
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