Cover of The Tipping Point

The Tipping Point

How Little Things Can Make a Big Difference

by Malcolm Gladwell

2000 279 pages eng ★ 3.8 (99 ratings)

"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a …

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