Cover of The McDonaldization of Society

The McDonaldization of Society

An Investigation into the Changing Character of Contemporary Social Life

by George Ritzer

1993 221 pages eng ★ 4.0 (4 ratings)

"George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory …

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