The Back of the Napkin
Audiovisual Aids
Visualization
Audio-visual aids
Nonverbal communication
Thinking
Creative ability in business
Management Science
Problem solving
Imagination
Organizational behavior
Organization & administration
Industrial management
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BUSINESS & ECONOMICS
Management
Nonfiction
A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direc…
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