Tupperware
History, miscellanea
Industrie et commerce
Industrie
Industries
Geschichte
BUSINESS & ECONOMICS
General
History
"Alison J. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware. Drawing from newly available records and interviews, Clarke describes how …
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