Cover of WORDS THAT WORK

WORDS THAT WORK

by Frank I. Luntz

2007 273 pages eng

This New York Times Bestseller is now revised and updated with a new chapter featuring the new words of a new president. Why are some people so much better than others at talking their way into a job or out of trouble? What’s behind winning campaign slogans and career-ending political blunders? Why …

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