Made to stick
Idea (Philosophy)
Communicatie
Psychologie sociale
Interpersonal communication
Social psychology
Success in business
Literary collections
Business
Psychology
Nonfiction
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, pol…
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