Imagining Consumers
Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)
Glass manufacture
Consumers' preferences
United states, history, 20th century
Consumer behavior
History
"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by th…
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