Becoming a Category of One
How Extraordinary Companies Transcend Commodity and Defy Comparison
Benchmarking (Management)
Corporate image
Brand name products
Business
BUSINESS & ECONOMICS
Management
Nonfiction
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's WeeklyBecoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real ca…
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