A New Brand World
Product design
Sales & marketing
Marketing - General
21st century
Advertising & Promotion
New products
BUSINESS & ECONOMICS / General
Brand name products
Business / Economics / Finance
Leadership
Business
BUSINESS & ECONOMICS
Management
Nonfiction
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their r…
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