The hero and the outlaw
Business names
Advertising & Promotion
Product management
Marketing, management
Branding (Marketing)
Brand name products
Marketing
Business
BUSINESS & ECONOMICS
Nonfiction
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within…
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