Cover of Go-to-market strategy

Go-to-market strategy

by Lawrence G. Friedman

2002 294 pages eng

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!.Drawing on dozens of examples and best-practices across a variety of i…

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