The Fortune at the Bottom of the Pyramid
Organisations non gouvernementales
Aide économique
Economic aspects of Globalization
Wirtschaftsethik
Multinationales Unternehmen
Non-governmental organizations
Developing countries, economic conditions
Pauvreté
Armut
Economic assistance
Entreprises multinationales
Software
Wirtschaftsentwicklung
Globalisierung
International business enterprises
Poor
Poverty
Globalization
Marketing
Aspect social
Business
Economic aspects
Social aspects
Nonfiction
The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest p…
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