Political marketing and communication
Campagnes électorales
Wahlkampf
Campaign management
Political science & theory
Communication in politics
Information theory
Media Studies
Political campaigns
Politics / Current Events
Politik
Communication
Gestion
Marketing
Political aspects
General
History
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
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