The Language of Advertising
Written Texts (Intertext)
Written English
Werbung
Analyse du discours
Taalgebruik
Advertising & Promotion
Publicité
Sprache
Discourse analysis
Langage
Advertising
Engels
Language
Anglais (Langue)
BUSINESS & ECONOMICS
English language
This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.
Not available to read online
This scan is restricted to patrons with print disabilities and can't be borrowed with a regular free account — signing up won't unlock it. Try Toronto Public Library, Libby, or Amazon above instead.
