Crossing the Chasm
High technology
Vente
High technology industries
Engineering (General)
Technologie
Selling
Innovations
Investments
Technological innovations
Technology
Marketing
Business
Nonfiction
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buye…
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