Cover of Marketing social change

Marketing social change

by Alan R. Andreasen

1995 348 pages eng

Public Health Administration Behavior therapy Behavior modification Public administration Social problems Social change

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author de…

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