The dynamics of persuasion
Attitude change
Attitude
Motivational & Inspirational
Persuasion (Psychology)
Kommunikation
Médias
SELF-HELP
Mass media
Aspect psychologique
Psychologie
Psychological aspects
"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitou…
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