Cover of Internet world guide to one-to-one Web marketing

Internet world guide to one-to-one Web marketing

by Cliff Allen

1998 386 pages eng

"Experts Allen, Kania, and Yaeckel get you up to speed on all the hot new Web technologies that marketers are using to forge lasting relationships, one customer at a time. With the help of case studies of some of the most successful one-to-one Web marketing initiatives, they show you exactly how tho…

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