Cover of Services marketing

Services marketing

by Dwayne D. Gremler, Valarie Zeithaml, Mary Jo Bitner

2002 688 pages eng

Service industries Customer services Marketing
Read on Archive.org Open Library Toronto Public Library Libby Amazon

Read online

Reader not loading? Open it on Archive.org instead.

More like this

Delivering quality service

Valarie A. Zeithaml

1990 ★ 4.0

The stock market

Charles North

2012

Services marketing

Mary Jo Bitner, Valarie A. Zeithaml

2013

Selling the Invisible

Harry Beckwith

1997 ★ 3.7

Services marketing

Christopher H. Lovelock, Jochen Wirtz, Christopher Lovelock

1984

Service management and marketing

Christian Grönroos

1990