How to develop a strategic marketing plan
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
BUSINESS & ECONOMICS / Management
Planification stratégique
Prise de décision
Planification
Strategic planning
Decision making
Planning
Marketing
"How to Develop a Strategic Marketing Plan offers an innovative and pragmatic approach to strategic marketing planning. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. A floppy disk - included with the boo…
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