Tobacco goes to college
Advertising as Topic
Tobacco industry
Tobacco use
Universities
Smoking
History, 20th Century
Students
College students
Advertising
History
"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50…
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