Managing across borders
the transnational solution
Internationale ondernemingen
Multinationales Unternehmen
Entreprises multinationales
International
International business enterprises
Gestion
BUSINESS & ECONOMICS
Management
General
With deregulation, privatization, and information technology transforming competition, the transnational model continually evolves. In a timely response to this dynamically changing business world, Bartlett and Ghoshal revisit their breakthrough concepts, updating the material with fresh examples dr…
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